No buzzwords and no bullsh*t—creativity and authenticity matter.

Idea Generator • Marketing & Brand Strategist • Writer • Speaker

Clients - Vetty
Clients - Flexwise Health
Clients - Alison Krauss
Clients - LifeChurch
Clients - Bonnaroo
Clients - Martina McBride
Clients - OUYA
Clients - Union Station Hotel
Clients - Agile Alliance
Clients - Mojo Media Pros
Clients - Vetty
Clients - Flexwise Health
Clients - Alison Krauss
Clients - LifeChurch
Clients - Bonnaroo
Clients - Martina McBride
Clients - Martina McBride
Clients - OUYA
Clients - Union Station Hotel
Clients - Agile Alliance
Clients - Mojo Media Pros

Every day we face significant threats to our business, brand, and products; replication, distraction, dilution, and inaction, to name a few. It has never been more critical than it is today to be intensely aware of our customer's needs and generate ideas to meet them.

Strategic thinking, outcome-driven creativity, authenticity, and empathy are the most potent tools we have available to us. Together they increase the chance of cutting through today’s marketing noise. When accomplished, the rate of adoption and admiration rises dramatically. For over 20 years, I have worked in the advertising and marketing world as a designer, creative director, digital strategist, and experience designer. I have been a part of significant successes as well as my fair share of failures. Both have served to better understand today’s audience. I now help others produce ideas and create impact. 

About Josh Cole

Every since I was a wee lad, I’ve loved art. You see, my dad is a sculptor. For most of my life, I got to see how he approached the creative process, the applause when something worked, the excitement of having a sculpture cast in bronze, go through the process of patination and ultimately delivered to the gallery. Of course, with all this, the struggles of marketing and selling his work. Eventually, this played a massive role in the realization, and passion for proving, that creative aesthetic alone does not sell a product. Instead, the delicate balance of design, understanding the buyer, well thought out strategy and consistent execution creates the most significant impact and results possible. Executing any one of these independently and in a silo only leads to leaving opportunity on the table.

For over 20 years, intending to fulfill this balance in the best ways possible, I have fulfilled the role of creative director, business strategist, and experience designer for a wide array of agencies and brands. In each of these experiences, I have used them to hone the balance between the creative process and a brand’s business objectives. By keeping the overall buyer experience at the center of this balance, I’ve used it to elevate brand adoption, marketing and sales, and the user experience.